Bold Messaging Meets Strategic Consistency
Herd Strategies is a mission-driven public relations agency known for powerful storytelling and community-centered campaigns.
We partner with their team to elevate their digital presence through curated content, a visual refresh, and brand-aligned messaging that made their impact more visible and engaging.
Results:
📈 LinkedIn: Engagement rate grew from 3.3% to 12% (+263%)
💬 Facebook: Engagement rate increased from 3.2% to 9% (+180%)
📊 Instagram: Engagement rate jumped from 0% to 13.7%, with reach up 326%
Client
Herd Strategies
Industry
Public Relations/Communication
Scope
Strategy, Social Media Management, Blog, Email Marketing, Podcast, Copywriting
The Challenge
———————————–
Herd Strategies was looking to elevate their digital presence and get clarity around their analytics.
They wanted to move beyond simply posting content — they needed a measurable way to track progress, understand engagement, and make data-driven decisions across socials.
Our Approach
————————————-
We created a consistent strategy that put the focus on both content and insights.
By setting clear KPIs and reporting month over month, we helped their team see not only the growth in numbers, but also what was driving real connection with their audience.
“We were fortunate to connect with Elle while searching for a digital media specialist to revitalize our social media efforts. Elle has been a fantastic asset to our team. She is creative, deadline-driven, and knows her craft. We have worked with several consultants, but none match what Elle brings. She has quickly caught on to our processes and offered suggestions that bring in the results we’ve sought. We’ve seen a significant increase in engagement, and she has breathed new life into our analytics. She’s a true team player and one of our most valued consultants.”
— Denise Herd
